The capability
Reach voters directly on the device they carry everywhere.
SMS and MMS can deliver time-sensitive campaign messages quickly, but effective texting requires the right list, message length, creative, timing, and carrier compliance. PMI helps manage the process from list assessment through deployment and reporting.
For political texting, compliance and preparation matter. Carrier registration can take time, and required disclaimers and opt-out language affect message length. We build those realities into the plan before deployment.
SMS and MMS campaign deploymentPlan, prepare, schedule, and deploy text campaigns built for persuasion, turnout, announcements, fundraising, or rapid voter contact.
List processing and mobile matchingPrepare voter or supporter data for deployment, including list cleanup, mobile matching, segmentation, and suppression where appropriate.
Message and creative supportDevelop concise SMS copy and MMS creative that fits the campaign’s objective while accounting for character limits, disclaimers, and calls to action.
10DLC registration guidanceHelp campaigns navigate registration and carrier requirements that can affect political messaging approval, throughput, and delivery.
Opt-out management and response captureProcess opt-outs and organize inbound responses so the campaign can respect voter preferences and learn from direct engagement.
Text surveys and voter feedbackUse targeted questions and response collection to gather fast feedback from supporters, voters, volunteers, or campaign audiences.
Built around the race—not a preset package.
Every campaign has different voters, geography, resources, deadlines, and political conditions. We scope the work around what the campaign actually needs and coordinate it with any other PMI services being used.
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