The capability
Keep the campaign visible where voters spend their time.
PMI builds coordinated digital campaigns across social media, email, display, websites, and other online channels, with creative and targeting aligned to the broader campaign strategy.
Digital works best when it reinforces a campaign’s broader message—not when it operates as a disconnected stream of posts and ads. We coordinate audience, creative, timing, and landing experience.
Social media advertisingBuild targeted paid campaigns across relevant social platforms using audience, geography, creative, and timing aligned to the campaign strategy.
Email creative and deploymentDevelop campaign emails with strong subject lines, clear visual hierarchy, responsive design, and calls to action matched to the objective.
Display and banner advertisingExtend campaign visibility through targeted display placements that reinforce key messages beyond social media feeds.
Campaign content and graphicsProduce message-driven digital creative for persuasion, endorsements, issues, events, fundraising, turnout, and rapid-response needs.
Landing pages and website integrationConnect advertising to focused landing experiences so voters have a clear next step after they click, view, or respond.
Performance review and optimizationReview available delivery and engagement data to refine audiences, creative, placements, frequency, and spend as the campaign progresses.
Built around the race—not a preset package.
Every campaign has different voters, geography, resources, deadlines, and political conditions. We scope the work around what the campaign actually needs and coordinate it with any other PMI services being used.
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