The capability
Make every campaign touchpoint look like the same campaign.
PMI creates campaign websites, landing pages, digital graphics, print creative, and campaign visual systems that make the message easier to recognize and trust.
A campaign website should answer the voter’s basic questions quickly: who is the candidate, what do they stand for, why should it matter, and what should the visitor do next? We build around those decisions.
Responsive campaign websitesBuild fast, mobile-friendly campaign websites that present the candidate, issues, biography, endorsements, and calls to action clearly on every screen.
Landing pages and calls to actionCreate focused pages for donations, volunteer recruitment, events, issue campaigns, petitions, advertising, and other campaign objectives.
Campaign branding and graphic systemsEstablish a consistent visual system for logos, typography, colors, photography, and recurring campaign creative across voter-contact channels.
Social and digital ad creativeDesign platform-ready graphics and visual concepts that reinforce the campaign message across social, display, email, and digital advertising.
Print and direct-mail designCarry the same campaign identity into postcards, brochures, signs, handouts, and other printed voter-contact materials.
Analytics, SEO, and accessibility considerationsBuild with measurement, search visibility, usability, page performance, and accessibility considerations in mind from the start.
Built around the race—not a preset package.
Every campaign has different voters, geography, resources, deadlines, and political conditions. We scope the work around what the campaign actually needs and coordinate it with any other PMI services being used.
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