The capability
Build the strategy before you build the spend.
PMI helps campaigns turn political realities, voter priorities, resources, and deadlines into a disciplined communications plan.
A campaign needs more than a list of tactics. It needs a reason for every tactic. We help connect the candidate’s goals to the audience, message, timing, creative, and channels required to move the race forward.
Campaign strategy and planningBuild a disciplined campaign roadmap around the political environment, voter priorities, available resources, and the path to Election Day.
Message development and communicationsTurn the campaign’s strengths, issues, and contrasts into clear messages voters can understand, remember, and act on.
Voter and geographic targetingIdentify the audiences and geographic areas that matter most so campaign resources are concentrated where they can have the greatest impact.
Campaign calendar and tactical sequencingSequence voter contact, paid media, earned media, events, and rapid response so each phase of the campaign builds on the last.
Creative direction and rapid-response guidanceKeep campaign creative on-message while giving the team a framework for responding quickly when events, attacks, or opportunities change the race.
Budget prioritization across channelsAllocate available dollars among voter contact, media, creative, and communications based on campaign goals, timing, and strategic need.
Built around the race—not a preset package.
Every campaign has different voters, geography, resources, deadlines, and political conditions. We scope the work around what the campaign actually needs and coordinate it with any other PMI services being used.
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