The capability
Put campaign dollars where they have the best chance to matter.
PMI plans and coordinates paid media around campaign goals, voter audiences, geography, timing, and budget across traditional and digital channels.
Media buying is not simply purchasing inventory. It is deciding who needs to see the message, how often, in which markets, on which platforms, and at what point in the campaign calendar.
Broadcast and cable planningEvaluate markets, programming, audience fit, timing, and available inventory to build television schedules around campaign objectives and budget.
CTV / OTT advertisingReach streaming audiences across connected-TV environments with targeting and placement strategies designed to complement the broader media plan.
Digital and social placementsCoordinate paid digital inventory across relevant platforms so targeting, creative, frequency, and campaign timing work together.
Radio and print mediaAssess radio, newspaper, magazine, and other traditional placements when they offer efficient access to strategically important audiences.
Audience and market analysisCompare geography, voter audiences, media consumption, inventory, and cost before recommending where campaign dollars should be placed.
Placement monitoring and optimizationTrack delivery and performance throughout the buy, then adjust timing, inventory, or allocation when the campaign can benefit from a change.
Built around the race—not a preset package.
Every campaign has different voters, geography, resources, deadlines, and political conditions. We scope the work around what the campaign actually needs and coordinate it with any other PMI services being used.
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