The capability
Put a persuasive, physical message in the voter’s hands.
PMI combines message development, design, targeting, printing, and mailing to produce campaign mail that is readable, recognizable, and built around the objective of the piece.
Direct mail gives a campaign space to tell a story, draw a contrast, communicate an endorsement, or create a memorable visual. Strong mail begins with hierarchy: one core message, clear supporting proof, and a reason to act.
Campaign postcards and mailersCreate high-impact voter mail built around a clear message, strong visual hierarchy, and an immediate reason for the recipient to care.
Letters, brochures, and printed collateralDevelop longer-form and supporting print pieces for persuasion, biography, issue education, fundraising, events, and campaign visibility.
Targeted voter-list planningMatch the mail universe to campaign goals using geography, voter characteristics, turnout history, and other available targeting criteria.
Variable and personalized mailUse variable data and personalization where appropriate to make mail more relevant to specific households, voter groups, or geographic areas.
Printing and production coordinationCoordinate specifications, quantities, proofs, production, and finishing so creative decisions translate correctly to the final printed piece.
Mail scheduling and delivery planningWork backward from voter-contact goals and election deadlines to determine production and drop dates that support the broader campaign calendar.
Built around the race—not a preset package.
Every campaign has different voters, geography, resources, deadlines, and political conditions. We scope the work around what the campaign actually needs and coordinate it with any other PMI services being used.
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